White Day, March 14
On March 14, in Japan, Taiwan and even South Korea, people will be celebrating a kind of second Valentine’s Day, known as White Day.
While Valentine's Day in the West is a give-and-receive event, where couples exchange chocolates and gifts, it works a bit differently in Japan and other countries.
On Valentine’s Day in Japan, women give chocolates to the men in their loves. A month later, on White Day, all the men who received presents must return the favor.
It’s not as common for men to make their gifts themselves. Typically, flowers, cookies, candies, handkerchief, marshmallows and chocolates are common. For a romantic partner, a more elaborate and expensive gift is best, such as fine chocolates, jewelry, a perfume, or a scarves especially if it’s white to mark the day.
Lastly, shops and department stores have many advanced reminders with gift displays so men will have no excuse to forget about this special day which is important for women.